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Partnership Pitch · Mobile Broadcast Cinema

Vanguard

working title

A cargo bike leads the camera at the front of the world's biggest marathons.

Sporty · Green · InnovativeAVantgarde × Cargo Cycling2026
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02The Idea
The Idea

The bike isn't an accessory.
The bike is the stage.

Mobile broadcast cinema — not from the sidelines, but from inside the race, in motion, right at the front.

A moving camera runs directly ahead of the lead pack. The platform: an electric cargo trike — silent, emission-free, agile, and stable enough to hold a live image for hours.

03Innovation
Why this is new

For the first time, the camera leads electrically.

  • The first cargo e-trike as a pace-leading live camera. A clean, silent bike at the very front is genuinely new.
  • Silent instead of a combustion drone — closer to the runners, without drowning out the sound of the race.
  • Emission-free — no exhaust in the field. Clean air for the athletes.
  • A story that tells itself.
Live · right at the field
04Sporty & green
The green idea

Clean image. Clean air.

Anyone who runs knows it: exhaust in your face has no place in the field.

The big races pursue serious sustainability goals — fewer emissions, fewer vehicles, more e-mobility. A silent, emission-free camera at the front fits right in: thought through as sport, built as green, close to the athlete.

05The Platform
Why the Chariot FS2

Built for exactly this job.

Ride

Full suspension

The single biggest win for smooth, cinematic tracking on real streets — where a rigid platform can't follow.

Build

Flatbed platform

An open deck, no box — exactly the base a camera rig and a ~2 m antenna mast need.

Drivetrain

Chainless Movaria

Low maintenance, maximum uptime — nothing to fuss over mid-event. Modern and clean.

Endurance

1440 Wh · heavy-duty

200 kg payload, built for demanding all-day city use. Engineered and made in the Netherlands.

06The Value
What's in it for Cargo Cycling

Your bike becomes the hero at the front.

  • Always up front, always in view — the camera bike leads the field, the whole distance.
  • Co-branding visible on the bike, on the mast, in the making-of and in our cases.
  • Pioneer positioning — Cargo Cycling as a cargo- and e-mobility frontrunner.
  • Content that works — footage and story for your own use.
Runners on the course At the front
07The Output
The reach

How many see the bike? Millions.

On the course plus TV & streaming — and the lead camera is the anchor shot of every leaders' broadcast. Organizer-reported figures.

530M+
TV households · 200+ countries
New York, race broadcast
~2M
Spectators on the course
NYC · Berlin ~1.2M · London ~750k
55,527
Finishers · NYC 2024
the world's largest marathon
DE → World
Frankfurt · Hamburg · Cologne
global perspective
08The Prognosis
The market keeps growing

The peak? Far from reached.

Running is booming: more races, more finishers, far more demand than start spots. Whoever shapes the new lead format now stands at the front as the sport keeps growing.

1.13M
London 2026 ballot entries
world record · +36% in one year · nearly 2× of 2024
+14.6%
Marathon finishers worldwide 2024
all road running +17.1%
303
World Athletics label races 2024
60 more than the year before
$5.2B
Impact of the top-50 marathons 2024
Brand Finance
And it keeps climbing

The "largest marathon" record fell twice in 2024 (Berlin 54,280 → New York 55,527). Even qualified runners get turned away (Boston: 11,039). New Majors: Sydney is in, Cape Town as Africa's first, Shanghai in the pipeline.

09Visibility
Where the bike shows up

The whole route. The whole time.

  • On the course: the lead bike passes every single spectator — live, for hours.
  • On the broadcast: in the aerial and wide shots of the lead pack, the bike is part of every top-of-race frame.
  • Start & finish: the stages with the highest camera and press density.
  • Afterwards: making-of, social clips and press — the bike lives on beyond race day.
10Who's behind it
Who's behind it

We already cover big events.

Behind this is an alliance of three companies that have covered marathons and large events for years and run big live productions — with the crafts for broadcast, transmission and image/direction. The experience for a live deployment like this is there.

AVantgarde comes from film, direction and cinematography — more on that at av-antgar.de.

Broadcast · Transmission · Direction & Image · Innovation
From live production The alliance
11The Partnership
The offer

One bike. One stage. Both win.

Cargo Cycling brings in
  • A Chariot FS2 (Flatbed) as a test unit for the proof of concept.
  • Guidance on configuration & setup for the camera platform.
  • Approval for co-branding on the bike and in the communication.
Cargo Cycling gets
  • Exposure at the race front — on site, in the TV wide shots, in the press.
  • Co-branding & an innovation story as a cargo / e-mobility pioneer.
  • Ready-made content (case study, photos, clips) for your own use.
  • Pole position in a new, highly visible broadcast format.
12Next step
Let's get started

Let's bring the first bike to the front.

One conversation, one bike, one proof of concept — and the images that come out of it.

AVantgarde · Adrian Sikora
av-antgar.de
Mobile Broadcast Cinema · working title "The Outrunner System"
AVantgarde ×